Saving Great Wines

Wherever a treasure is to be found,
SOGRARO® will bring it to you.

“You can really taste the quality of Sograro wines, and their prices are affordable. I’m optimistic that they will sell well in my partner's restaurants”
Giovanni Massetti- Shanghai, Sograro series 1 & 2

The people vs coffee machine


We all love the best estate wines, but high prices often put them out of reach. This is where SOGRARO® comes in :
• We source limited quantities of overproduced vintage releases from excellent Italian estates, that give us a  discount in order to free space for their new wines and improve  their cashflows
• Each wine is carefully selected by our panel of experts and vetted for quality by our laboratory and sommelier
• The best of the batches are given a unique Secret bin number and made available to you at a discount
Espresso bar


Every wine is purchased in limited quantities, which vary depending on our demand and the specific producer’s stocks. We give a unique number to every edition of wine we purchase, from different producers, years, varieties, etc. Once a SOGRARO® limited edition is sold out, the number is never repeated. So if you find something you like, be sure to stock up!
The people vs coffee machine


Interested in bringing SOGRARO® to your market? Contact us for pricing and partnership opportunities.
Espresso bar


•   Any producer is able to submit their wine for evaluation
•   Along with professional sommeliers and employees, each tasting panel includes consumers to ensure we stay focused on your preferences
•    The selected wine remains a secret, even to the tasters
•    The main focus will always remain value for money
•    Selections are demand-based. Tastings are held when stocks run out


Our team members have worked in agriculture in Africa and social entrepreneurship with a Nobel Peace Prize laureate. We have connected people through quality products in the restaurant industry, and at high levels internationally in the food and beverage industry. Everywhere we have encountered inefficiencies, we have worked to address them in order to make the world a better place. Our mission is to become the world’s most trusted brand for connoisseurs who want to discover great wines on a budget, while helping the environment a little bit by reducing waste.

Our Promise

We want you to experience and enjoy Italian excellence, no matter your budget. Our promise is to make you travel a little by tasting our selections and sharing them with friends, without breaking the bank. All our limited bins are tried by sommeliers and we visit our producers' premises, to ensure that all our wines are free of nasty additives and made with the highest quality standards.

Contact Us

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